The following are principles for building a successful frequency or loyalty program, except:
A) exclude less valuable customers through data mining
B) design the program to enhance the value of the product
C) calculate the full cost of the program
D) design a program that maximizes the customer's motivation to make the next purchase

Question

Quizplus · Accepted Answer

Excluding less valuable customers through data mining is not a principle for building a successful frequency or loyalty program. In fact, successful loyalty programs strive to retain a broad range of customers and provide value to all of them, not just the most valuable ones.

The Following Are Principles for Building a Successful Frequency or Loyalty