Vending products to customers without the use of other channel members is:
A) database marketing
B) direct marketing or direct response marketing
C) indirect marketing
D) by-pass marketing

Question

Quizplus · Accepted Answer

Direct marketing or direct response marketing involves vending products directly to customers without the use of other channel members, enabling the seller to build direct relationships with customers. This can be done through methods such as mail, email, telemarketing, or vending machines.

Vending Products to Customers Without the Use of Other Channel