In purchasing a direct mailing list, a hot list consists of individuals who have:
A) met a specific demographic profile.
B) responded to previous direct mail offers made by the company purchasing the list.
C) made purchases or responded to direct mail offers in the past.
D) responded to a direct mail offer within the last 30 days.

Question

Quizplus · Accepted Answer

A hot list typically refers to individuals who have recently responded to a direct mail offer, often within a short timeframe like the last 30 days, indicating a higher likelihood of engagement.

In Purchasing a Direct Mailing List, a Hot List Consists