In purchasing a direct mailing list, a compiled list consists of individuals who have:
A) met a specific demographic profile.
B) responded to previous direct mail offers made by the company purchasing the list.
C) made purchases or responded to direct mail offers in the past.
D) responded to a direct mail offer within the last 30 days.

Question

Quizplus · Accepted Answer

A compiled list is created by gathering data from various sources to meet specific demographic criteria, rather than based on responses to previous offers or recent activity.

In Purchasing a Direct Mailing List, a Compiled List Consists