The direct marketing technology that allows for customized printing of material is called:
A) data mining
B) digital direct-to-press
C) digital computerization
D) direct press

Question

Quizplus · Accepted Answer

The direct marketing technology that allows for customized printing is called digital direct-to-press, which is a process where digital information is sent directly to a printing press for printing materials in small quantities with customized content. Data mining is the process of extracting information from large datasets. Digital computerization is a general term referring to the use of digital technology in various industries. Direct press is not a commonly used term in the marketing industry.

The Direct Marketing Technology That Allows for Customized Printing of Material