From a manufacturer's perspective,co-op advertising is beneficial since the payments are almost always tied to sales.

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Co-op advertising is a type of marketing collaboration between manufacturers and retailers, where manufacturers provide funds to help retailers advertise their products. This is usually beneficial to the manufacturer because the co-op advertising payments are often tied to actual sales, providing a direct return on investment.

From a Manufacturer's Perspective,co-Op Advertising Is Beneficial Since the Payments