A major reason for Hip Cricket's success in using cell phone instant messaging for a Miller Brewing Company Icehouse brand contest was:

Question

Quizplus · Accepted Answer

The instant notification of winning through cell phone instant messaging was a major reason for Hip Cricket's success in running the contest for Miller Brewing Company. This made the process of participating in the contest more engaging and exciting for the participants, ultimately contributing to the success of the campaign.

A Major Reason for Hip Cricket's Success in Using Cell