Adding an extra bar of soap to a three pack and offering it at a special price is called a:

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A bonus pack is a promotional offer in which an extra item is added to the original package, often at a discounted price. In this case, an extra bar of soap is added to a three-pack at a special price, making it a bonus pack. A rebate pack involves a discount on a future purchase, a prize package is a bundle of items awarded as a prize, and a selective sample is a specific group of consumers chosen for a marketing study.

Adding an Extra Bar of Soap to a Three Pack