Trade promotions are distinguished from other marketing and IMC tools in that they:

Question

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Trade promotions are specifically designed to entice other members of the marketing channel (such as retailers, wholesalers, or distributors) to make purchases. These promotions may include offering discounts or other incentives for bulk purchases, providing cooperative advertising funds, or providing point-of-purchase displays to help promote products in retail settings. Retail customers may indirectly benefit from these promotions, but they are not the primary target of the effort.

Trade Promotions Are Distinguished from Other Marketing and IMC Tools