Funds paid to retailers to stock new products are known as:

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Slotting fees are payments made by manufacturers to retailers in order to secure shelf space for their new products. These fees are paid in return for the retailer's agreement to stock the product and bear the risk of any unsold inventory. Prepaid off-invoice allowances are discounts given at the time of purchase, drop-ship allowances are payments made to offset the cost of shipping directly to customers, and quantity discounts are based on the quantity of product purchased.

Funds Paid to Retailers to Stock New Products Are Known