Assessment of a firm's reputation begins with company leaders taking the time to conduct surveys and interviews of what people think of the company.
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Q44: Describe the public relations department and the
Q45: Most companies in the United States have
Q46: Labor unions and shareholders are external stakeholders.
Q47: A company has little influence on what
Q48: The marketing or social media department makes
Q50: A new trend in corporate social responsibility,
Q51: Define purpose or pro-social marketing.
Q52: The key to managing external stakeholders is
Q53: Who are the major internal stakeholders for
Q54: Define corporate social responsibility.
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