The obligation an organization has to be ethical,accountable,and reactive to the needs of society is called:
A) public relations
B) social responsibility
C) marketing myopia
D) sponsorship marketing

Question

Quizplus · Accepted Answer

Social responsibility refers to the ethical obligation a company or organization has towards the society and the environment. It means going beyond profit-making and being accountable for the impact of their actions on the society. Public relations, sponsorship marketing, and marketing myopia do not necessarily involve this kind of ethical obligation.

The Obligation an Organization Has to Be Ethical,accountable,and Reactive to the Needs