Cause-related marketing is:
A) a type of Internet intervention
B) a program that ties marketing to a charity
C) the same thing as green marketing
D) causing buyers to want to buy a product due to an effective cross-promotion

Question

Quizplus · Accepted Answer

Cause-related marketing is a program that ties marketing to a charity. It refers to when a company or brand partners with a non-profit organization to promote a cause while at the same time promoting their product or service.

Cause-Related Marketing Is