An apology strategy to manage a negative publicity situation should include each of the following elements except:
A)an expression of guilt.
B)a statement recognizing the inappropriate behavior.
C)acceptance of sanctions because of wrong behavior.
D)a statement about behaviors of the competition.

Question

Quizplus · Accepted Answer

A statement about behaviors of the competition is not relevant or appropriate in an apology strategy. The focus should be on acknowledging and taking responsibility for one's own inappropriate behavior.

An Apology Strategy to Manage a Negative Publicity Situation Should