When people at a shopping mall are stopped and shown an ad or coupon,a mall intercept technique is being used.

Name: When people at a shopping mall are stopped and shown an ad or coupon,a mall intercept technique is being used.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Mall intercept is a research technique that involves stopping shoppers at a mall or other public location to ask them survey questions, show them ads or coupons, or conduct other types of research.

When People at a Shopping Mall Are Stopped and Shown