The least used,but best analysis of a public relations program is to make sure publicity matches the company's PR objectives.

Question

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It is important for a company to ensure that the publicity they generate aligns with their overall PR objectives. This will help them to achieve their desired outcomes and avoid any negative impacts that may result from misalignment. However, this is often overlooked in favor of more immediate and visible measures of success, such as media coverage or social media engagement.

The Least Used,but Best Analysis of a Public Relations Program