Which of the following uses the latest information technology to keep in close touch with customers and to collect and manage large amounts of customer data?
A) Supply chain management
B) Learing organizations
C) Scientific management
D) Customer relationship management
E) The humanistic approach

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a strategy that uses the latest information technology to keep in close touch with customers and to collect and manage large amounts of customer data. CRM systems allow businesses to track customer interactions and behaviors to better tailor their marketing and customer service efforts.

Which of the Following Uses the Latest Information Technology to Keep