The Digitec company has recently decided to design and manufacture a laptop that retails for under $50, in an effort to make information technology available to people in places like rural Africa and rural India. This is known as what type of strategy?
A) Bottom of the pyramid strategy
B) Skimming the barrel strategy
C) Cream of the crop strategy
D) Top of the peak strategy
E) Base price strategy

Question

Quizplus · Accepted Answer

The strategy being used by Digitec to design and manufacture a laptop that retails for under $50 to make IT available to people in rural Africa and rural India is a bottom of the pyramid strategy. This strategy aims to provide products or services to people living in low-income markets who may not have access to technology.

The Digitec Company Has Recently Decided to Design and Manufacture