Flash Card Inc.recently underwent a significant company-wide change that involved revision of its manufacturing and leadership processes. The result of this was a stronger emphasis on horizontal coordination. This level of change is referred to as:
A) Reorganization
B) Reengineering
C) E-engineering
D) Strategic planning
E) Corporate structuring

Question

Quizplus · Accepted Answer

The change undergone by Flash Card Inc. is referred to as reengineering, which involves significant and fundamental changes to an organization's processes, structure, and culture to achieve a dramatic improvement in performance. The stronger emphasis on horizontal coordination suggests that the change was focused on improving coordination and communication across departments or teams, which is a key component of reengineering. Reorganization, strategic planning, and corporate structuring may involve some changes to processes and structure but not to the extent of reengineering. E-engineering is not a recognized term in organizational change literature.