The concepts and principles of OB are important to managers because in every organization human beings ultimately make the decisions that control how the organization will acquire and use resources.

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The concepts and principles of OB focus on understanding the behavior of individuals and groups in organizations. Managers who can understand and apply these concepts and principles will be better equipped to manage their employees and create a productive work environment. Ultimately, it is human beings who make the decisions that control how an organization will acquire and use resources, so understanding human behavior is fundamental to effective management.

The Concepts and Principles of OB Are Important to Managers