Edmund is running for Premier of his province. Recent public opinion polls demonstrate he is falling behind in the polls. In order to boost his ratings, he directs his campaign manager to create commercials that show his opponent as unable to manage getting her children organized for school, much less being able to organize a provincial government. What is Edmund engaging in?

Question

Quizplus · Accepted Answer

Edmund is engaging in negative advertising, which involves attacking the opponent's character or abilities in order to diminish their popularity and increase one's own.

Edmund Is Running for Premier of His Province