Maria can now watch live television on her new android phone, as well as play music and film her friends. How do sociologists refer to this new phenomenon?

Question

Quizplus · Accepted Answer

Media convergence refers to the merging of different media technologies, such as television, music and mobile phones, into a single device or platform. Maria's ability to watch live television, play music and film her friends on her android phone represents a clear example of media convergence. Options A, B, and C do not accurately describe this phenomenon. "Narrowcasting" refers to the targeting of a specific audience, "vertical integration" refers to the control of different stages of production in a single industry, and "horizontal integration" refers to the merging of companies at the same stage of production in a single industry.

Maria Can Now Watch Live Television on Her New Android