Robert Brym's efforts to initiate protest among his fellow students over air pollution by a paper mill did not succeed. According to frame alignment theory, which of the following best explains his failure to convince his classmates to join his social movement?

Question

Quizplus · Accepted Answer

According to frame alignment theory, successful social movements require the ability to build bridges between the understanding of the individual and the collective understanding. Brym's failure to convince his classmates to join his social movement suggests that he failed to align his frame (understanding of the problem) with that of his classmates.

Robert Brym's Efforts to Initiate Protest Among His Fellow Students