When observing people from other cultures,many of us use our own culture as the yardstick by which we judge their behavior.Sociologists refer to this approach as ethnocentrism and it is based on the assumption that one's own way of life is superior to all others.

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Ethnocentrism is the belief that one's own culture or way of life is superior to others, and it is a common practice to judge other cultures by one's own cultural norms and values. This can lead to misunderstandings and negative stereotypes about other cultures.

When Observing People from Other Cultures,many of Us Use Our