An admissions counselor is conducting research on graduating college seniors. One of his survey items asks seniors to indicate what they will be doing during the month immediately following graduation. The categories include: a) working full or part-time; b) preparing for graduate school; c) seeking employment. Which measure of central tendency is appropriate to calculate given the measurement scale of this variable?
A) Mean
B) Median
C) Mode
D) Range
E) Standard deviation

Question

Quizplus · Accepted Answer

The appropriate measure of central tendency for categorical data, like the options provided in the survey (working, preparing for graduate school, seeking employment), is the mode. The mode identifies the most frequently occurring category.

An Admissions Counselor Is Conducting Research on Graduating College Seniors