The author refers to the process of changing the audience's perception of you during a presentation as intermediate or _________________ ethos because it occurs after the initial perceptions of you, as the speaker, are formed.

Question

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Derived ethos refers to the credibility a speaker builds with their audience during the presentation, after initial perceptions (initial ethos) are formed. It's based on how the speaker communicates and connects with the audience in the moment.

The Author Refers to the Process of Changing the Audience's