When advertisers are selling products to consumers and include facts and statistics in the advertising explaining the values of the product, the cost/benefit analysis, the safety of the product and similar features, the advertiser is using a/an ___________________ appeal to reach the audience.

Question

Quizplus · Accepted Answer

Using facts, statistics, and logical explanations about a product's value, cost/benefit analysis, and safety features in advertising is characteristic of a logical appeal. This approach aims to persuade the audience through reasoning and evidence.

When Advertisers Are Selling Products to Consumers and Include Facts