Research that helps to form groupings of countries based on cultural similarities is highly valuable for MNEs in that it simplifies the problems encountered in adjusting to varying national cultures by limiting the number of significantly different countries or regions.

Question

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Such research allows Multinational Enterprises (MNEs) to categorize countries into clusters with similar cultural attributes, thereby reducing the complexity and resources needed to adapt to different cultural environments. This strategic grouping can streamline international operations and decision-making processes.

Research That Helps to Form Groupings of Countries Based on Cultural