Which of the following is NOT one of the four steps that the decision maker should carry out, in making a choice that will maximize the consumer's overall satisfaction?
A) rank order the importance of each attribute
B) assess the value of each object on each attribute
C) for each object assess the subtraction of the product of (value x importance)
D) chose to purchase the object with the highest sum of products

Question

Quizplus · Accepted Answer

The correct steps for maximizing consumer satisfaction typically involve ranking the importance of each attribute, assessing the value of each object on each attribute, and choosing the object with the highest sum of products of value and importance. Step C, which involves assessing the subtraction of the product of value and importance, is not a standard step in this decision-making process.

Which of the Following Is NOT One of the Four