A vertical allocation of customers or territory:
A) is a per se violation of Section 1 of the Sherman Act.
B) is a rule of reason violation of the Sherman Act.
C) is not a violation of the Sherman Act.
D) is illegal if it adversely affects competition at any stage of the marketing channel.

Question

Quizplus · Accepted Answer

Vertical allocation of customers or territory is typically analyzed under the rule of reason, which considers the overall impact on competition rather than being automatically deemed illegal.

A Vertical Allocation of Customers or Territory