A disadvantage of using test market results to analyze potential sales is
A) Results can be generalized to the target market
B) Actual consumer purchase data are collected
C) It is difficult to control all the outside factors that might influence sales of the product
D) None of the above
Correct Answer:
Verified
Q9: Although they cannot collect as much detailed
Q10: Food marketers pay special attention to which
Q11: The marketing audit
A) Analyzes the current performance
Q12: The most widely used method of studying
Q13: The demand for most farm inputs is
A)
Q15: A sales forecasting model includes a
A) General
Q16: Sales forecasting involves estimating sales in only
Q17: An example of derived demand is demand
Q18: One of the best ways to learn
Q19: One disadvantage of focus group interviews is
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