When conducting a marketing audit, an agrimarketer focuses only on the areas where performance was poor.

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A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. It covers both successful and problematic areas to provide a balanced view.

When Conducting a Marketing Audit, an Agrimarketer Focuses Only on the Areas