The total product concept looks at the product at four levels, one of which is a _________ ________.
A) General product
B) Exceptional product
C) Valuable product
D) Potential product
Correct Answer:
Verified
Q2: The ratio of what customers receive (benefits)
Q3: The first opportunity for an agribusiness firm
Q4: When a product is offered at a
Q5: Some individuals who adopt products more quickly
Q6: The marketing mix includes all of the
Q8: A standard product with no special services
Q9: Deliberate people who see themselves as progressive,
Q10: Rogers suggested that ideas are diffused through
Q11: The stage in the product life cycle
Q12: Adding a constant margin to the basic
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