Grouping customers according to age, income, and education is called __________ segmentation.
A) Geographic
B) Demographic
C) Operating characteristics
D) Psychographic
Correct Answer:
Verified
Q4: What key decisions must a marketer make
Q5: Good marketers recognize that "one size does
Q6: Characteristic(s) of a market-driven organization would include:
A)
Q7: A strategic marketing plan involves which of
Q8: What is not included in the SWOT
Q10: Example(s) of psychographic or behavioral market segmentation
Q11: The process of creating the desired image
Q12: Professor Michael Porter suggests that to build
Q13: If clearly definable differences between market segments
Q14: When conducting a SWOT analysis, include:
A) General
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