If clearly definable differences between production technologies exist for farmers in a firm's target market, an agribusiness should use a _________ ____________ strategy.

Question

Quizplus · Accepted Answer

Operating characteristics segmentation is the correct strategy when there are clear differences in production technologies among farmers in a target market, as it allows the firm to tailor its offerings to the specific needs and characteristics of different segments based on their operational practices and technologies.

If Clearly Definable Differences Between Production Technologies Exist for Farmers