When conducting a SWOT analysis to develop a strategic marketing plan, you focus only on your firm and product-not on your competitors.
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Q15: If clearly definable differences between production technologies
Q16: Organizations that focus primarily on communicating the
Q17: The first step in developing a strategic
Q18: Evaluating the strengths and weaknesses of your
Q19: The old saying, "Build a better mousetrap
Q20: Providing customers with unique products and services
Q21: Positioning is what you do to the
Q22: Pursuing a competitive advantage means that a
Q23: Benchmarking can be used to assess internal
Q24: The last set of marketing activities and
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