Brands using the Internet and in particular social media channels must avoid using multiple local and /or conflicting brand identities. This because:

Question

Quizplus · Accepted Answer

All of the given options are important reasons why brands using the internet and social media channels must avoid using multiple local and/or conflicting brand identities. Localized brand names can restrict brands from expanding into international markets, but as markets are becoming increasingly global, it is important for brands to maintain a consistent brand identity that can be recognized and understood by audiences around the world. Social media channels also have the ability to reach global audiences, and their effect is substantial because of customer networking. Therefore, brands should strive for consistency in their branding efforts across all channels to ensure maximum impact and effectiveness.

Brands Using the Internet and in Particular Social Media Channels