Schwarz and Clore (1983) Investigated the Use of Emotional Memory

Schwarz and Clore (1983) investigated the use of emotional memory retrieval as an emotion induction strategy. They showed that how a participant recalls a memory determines whether an emotion is elicited. What specifically did they conclude?

A) As long as participants can remember the details of their chosen memory, they will automatically re-experience the associated emotions at full intensity
B) People tend to remember happy memories better than sad or fearful memories, so this strategy should only be used in the study of positive affect
C) People are very bad at remembering how past events made them feel, since memories are generally not colored by emotions
D) Recalling an emotional memory does not necessarily reactivate the original emotion, so participants must be encouraged to focus on the emotional aspects of the memory