What theory of culture and emotion emphasizes the importance of ideal affect in determining which activities and goals people pursue?

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Affect Valuation Theory emphasizes the importance of ideal affect in determining which activities and goals people pursue. Ideal affect refers to the emotions that individuals strive to experience based on their cultural and societal expectations. Affect Valuation Theory proposes that individuals choose activities and goals that are likely to elicit their ideal affect, leading to greater satisfaction and well-being.

What Theory of Culture and Emotion Emphasizes the Importance of Ideal