The social desirability effect refers to
A) the bias in surveys that comes from the repeated failure of pollsters to interview respondents who come from lower socioeconomic backgrounds.
B) the strong desire that people have to express their opinions to survey researchers.
C) the fact that respondents report what they expect the interviewer wishes to hear or whatever they think is socially acceptable rather than what they actually believe or know to be true.
D) the impression conveyed by polls that something is important to the public when actually it is not.
E) the tendency for people to shift their electoral support to the candidate whom public opinion polls report as the front-runner.

Question

Quizplus · Accepted Answer

The social desirability effect is the tendency for survey respondents to report what they think is socially acceptable or what they think the interviewer wants to hear, rather than their true beliefs or behaviors. This bias can lead to inaccurate survey results, as respondents may not give truthful responses.

The Social Desirability Effect Refers to