If a person supports a candidate because she or he is the front-runner in a poll, this is an example of ________.
A) the bellwether effect
B) the illusion of saliency
C) the bandwagon effect
D) the "bounce" effect
E) push polling

Question

Quizplus · Accepted Answer

The bandwagon effect is the phenomenon where people support a candidate simply because they believe that the candidate is popular and winning. This is often driven by the perception that there is safety in numbers and a desire to be on the winning team.

If a Person Supports a Candidate Because She or He