When candidates for office sponsor hearings, undertake inspection tours of disaster areas, or meet with foreign dignitaries, the form of publicity they receive is called ________.

Question

Quizplus · Accepted Answer

The form of publicity described in the question is when candidates for office receive free media coverage from news outlets for their public activities such as sponsoring hearings, undertaking inspection tours of disaster areas, or meeting with foreign dignitaries. This is known as free media or earned media, as the coverage is not paid for by the candidate or campaign. Press junkets refer to organized trips for journalists, the coattail effect refers to the tendency for popular candidates to increase the electoral success of other candidates in their party, the C-SPAN effect refers to the impact of broadcasting congressional proceedings on public opinion, and a spot advertisement is a paid political advertisement aired on television or radio.

When Candidates for Office Sponsor Hearings, Undertake Inspection Tours of Disaster