Kevin, marketing manager of the North American Bowling League, has decided to televise major bowling competitions to viewers in multiple countries rather than only in Canada and the U.S.Which of the following goals would this most likely help Kevin accomplish?

Question

Quizplus · Accepted Answer

By televising major bowling competitions to viewers in multiple countries, Kevin is expanding the potential market for the North American Bowling League, which is likely to increase sales and profits. This move can also help the league gain a competitive advantage by reaching a wider audience and attracting more sponsors. Acquiring new resources or minimizing corporate risks are not the main objectives of this decision.

Kevin, Marketing Manager of the North American Bowling League, Has