Firms that compete in the global marketplace typically face the asymmetric forces of pressures for ________ and ________.

Question

Quizplus · Accepted Answer

Firms competing in the global marketplace face pressures for global integration, meaning standardizing products and processes across borders to achieve economies of scale and scope, and pressures for local responsiveness, meaning adapting products and processes to fit local customer preferences, regulatory requirements, and cultural differences. Options B, C, and D do not accurately reflect the pressures faced by firms in the global marketplace.

Firms That Compete in the Global Marketplace Typically Face the Asymmetric