In the global environment,firms use an international strategy,a multidomestic strategy,a global strategy,or a ________ strategy.

Question

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The given options suggest different approaches firms can take to handle their global operations. International strategy involves exporting products with little or no local customization. Multidomestic strategy entails tailoring products to suit individual country markets. Global strategy involves standardizing products globally to increase efficiency and lower costs. Out of the given options, transnational strategy combines aspects of all the other strategies to create a truly global approach. It balances standardization with customization and seeks to integrate operations across all countries of operation while still allowing for local decision making. Therefore, the best choice in this case is C) transnational.

In the Global Environment,firms Use an International Strategy,a Multidomestic Strategy,a