Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences.Google is engaging a(n)________ strategy.

Question

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Google's strategy assumes that there are no fundamental differences among countries, meaning that it is a global strategy. A global strategy aims to offer a standardized product or service worldwide, ignoring most national boundaries and considering the world as a single market.

Google Essentially Views the Entire World as One Market and Assumes