Dawson Manufacturing produces and sells DVD players and is planning to expand sales internationally.Dawson has narrowed down the list of potential countries to India and Guatemala.A Dawson manager has the task of obtaining data regarding the number of DVD players sold annually in India and Guatemala.If unable to locate this information, she might most likely estimate the sales potential of these two countries by ________.

Question

Quizplus · Accepted Answer

Examining the sales history of flat-screen televisions would provide an estimate of the market potential for electronic devices, including DVD players. This information can give a general idea of the demand for these types of products in the two countries, even if specific data on DVD player sales is not available. A, B, and C are not directly related to estimating DVD player sales.

Dawson Manufacturing Produces and Sells DVD Players and Is Planning