Compton Cereal Company sells its cereals in most global markets,and overall sales at the firm remain strong.However,the firm is losing sales to some of its competitors because Compton lacks a gluten-free cereal.Which of the following best describes Compton's current problem?

Question

Quizplus · Accepted Answer

Compton's lack of a gluten-free cereal indicates that the company has a product-line gap, as it is missing a type of product that is important to some customers and is offered by its competitors.

Compton Cereal Company Sells Its Cereals in Most Global Markets,and