Vanessa,a manager at an MNE,has been given the task of measuring the firm's performance by using the balanced scorecard approach.Which of the following would be best for Vanessa?

Question

Quizplus · Accepted Answer

The balanced scorecard approach involves reviewing both financial and non-financial factors. Therefore, Vanessa should choose to review financial and nonfinancial factors broadly. Creating a multidomestic strategy or comparing industry and firm standards are not directly related to measuring performance using the balanced scorecard approach. Calculating the firm's return on investment is a financial factor that should be considered, but it is only one aspect of the balanced scorecard approach.

Vanessa,a Manager at an MNE,has Been Given the Task of Measuring