Scenario - Nikki Williams
Nikki Williams was working as the sales manager for Industrial Instruments. Some of the sales executives were showing signs of burnout. They were losing interest in their jobs and were no longer motivated to gain new accounts. The reward system focused on old reliable accounts, but Nikki was now under pressure to expand the customer base. Nikki had recently been to a seminar on corporate value systems. She recognized that the company's CEO wanted to change the way employees thought about the firm and the way they related to one another. She further recognized that a lasting solution to her problem required a fundamental shift in perception.
-To affect the value system, Nikki will be working primarily with:

Question

Scenario - Nikki Williams
 Nikki Williams was working as the sales manager for Industrial Instruments. Some of the sales executives were showing signs of burnout. They were losing interest in their jobs and were no longer motivated to gain new accounts. The reward system focused on old reliable accounts, but Nikki was now under pressure to expand the customer base. Nikki had recently been to a seminar on corporate value systems. She recognized that the company's CEO wanted to change the way employees thought about the firm and the way they related to one another. She further recognized that a lasting solution to her problem required a fundamental shift in perception.
-To affect the value system, Nikki will be working primarily with:

Quizplus · Accepted Answer

Nikki needs to work with the internal cultural dimension to affect the value system and change the way employees think about the firm and relate to one another. This requires a fundamental shift in perception and cannot be achieved by only focusing on external factors such as the legal-political, sociocultural or economic dimensions.